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Saturday, 10 July 2010

The Scottish Government has refreshed its plan for engagement with Scotland's single largest overseas market for exports, inward investment and tourism - the USA.

On American Independence Day, External Affairs Minister Fiona Hyslop published the Scottish Government's Plan for Engagement in the USA. The Plan spells out Scotland's three strategic objectives in the USA, which are to:

  • Bring a sharper economic growth focus to the promotion of Scotland in the USA
  • Create the conditions for people to live, learn, visit, work, and invest in Scotland
  • Manage Scotland's reputation as a distinctive global identity

Recognising the need and value in a co-ordinated and focused approach, the Plan will rely on close collaboration between the Scottish Government and its agencies to ensure the objectives are realised in the USA.

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